Fallacious ground realities by Novice Event Organizers mislead exhibitors

EverythingAboutWater E-Newsletter Volume-3		Knowledge Solutions in Water & Wastewater
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EverythingAboutWater to organize its 7^th Mega Annual International Water Event in Chennai

Event Organizers new to the B2B space need to be aware of the different challenges they will face. Organizing a B2B exhibition is slightly different from organizing a consumer show and lack of knowledge about these differences might affect attendance levels at the event. In order to counter the vagaries of the Indian business environment, an event organizer needs to look into a number of factors. For instance, one needs to market the event aggressively enough. But spending millions of rupees on advertising in traditional media like newspapers and hoardings is unlikely to give the desired results. Direct marketing is a more focused tool in reaching out to decision makers but the success of this tool also depends upon the strength of the event organizer’s database of stakeholders.

The success of any B2B exhibition is the direct result of visitor inflow. Even if visitors do turn up if they do not belong to the right kind, the exhibitor does not benefit. The end result is a total waste of time, effort and money to the exhibitor. The visitor profile should have the right mix of policy makers and stakeholders comprising of utility heads of end user industries, government, consultants, manufacturers, distributors and system integrators. EA Water has a long standing relationship of over 9 years with who’s and who of the water industry and is able to draw the right kind of visitors to its shows. It has been able to steadily increase its database through specialized technical workshops and custom designed seminars for specific industries. EA Water assists Indian Water companies market their products to the industry through its integrated marketing services platform. It conducts Market opportunity mapping including market metrics & forecasts, market entry scenario-testing and Competitive intelligence studies for international companies planning to enter the Indian water sector. This included an Indian Water Dispenser Study for a leading European manufacturer of bottle coolers, POU and dehumidifiers and a Market feasibility for the Indian submersible pump market for the world’s largest manufacturer of submersible electric motors.

After the success of the 2007 event in Chennai, the 7^th EverythingAboutWater Expo comes back to Chennai after a gap of 3 years. The event is being held at the Chennai Trade Centre from Jan 7-9, 2010. The event includes a two-day internationally reputed conference on latest developments in the Water & Wastewater sector, a conference on non-chemical disinfection technologies and training workshops on seawater desalination and water reuse & recycle.

Contact: EA Water Pvt Ltd, A-1/152, Neb Sarai, IGNOU Road, New Delhi, INDIA
Tel: +91 11 4310 0572/500, Fax: +91 11 4310 0599 Email: teamintl@eawater.com Website: www.eawater.com/expo