Key Responsibilities:
1. Channel Development & Management
● Identify, onboard, and nurture new channel partners (distributors, dealers, OEMs, EPC contractors).
● Establish transparent policies for partner engagement, incentives, and performance evaluation.
● Build long-term, trust-based relationships with key partners across sectors.
Revenue & Market Expansion
● Drive sales growth through the partner ecosystem.
● Support partners in generating leads, closing deals, and expanding into new geographies.
● Ensure alignment of partner sales strategies with the company’s overall business development goals.
Partner Enablement & Support
● Provide product training, sales collateral, and technical support to partners.
● Organize joint marketing initiatives, exhibitions, and industry events.
● Act as the primary liaison between partners and internal teams (sales, design, production, finance). Process & Compliance
● Implement structured reporting, sales tracking, and incentive systems for partners.
● Ensure adherence to company policies, pricing guidelines, and brand positioning.
● Monitor and resolve partner issues promptly to maintain satisfaction and loyalty.
Key Performance Indicators:
Revenue Metrics
● Sales contribution from channel partners (monthly/quarterly/annual targets).
● Growth in partner-driven sales year-over-year.
Partner Development Metrics
● Number of new channel partners onboarded annually.
● Percentage of active vs. inactive partners in the network.
● Partner retention and satisfaction scores.
Operational Metrics
● Timeliness and quality of partner reporting.
● Participation in training and joint marketing activities.
● Reduction in sales cycle through channel-driven deals.
Strategic Impact
● Market coverage expansion through partners.
● Contribution to brand visibility in target regions/sectors.
● Cross-selling of new products/technologies via channel partners.
Required Skills and Qualifications:
Education:
● Bachelor’s degree in Business, Marketing, or Engineering (preferred).
● MBA in Sales/Marketing/International Business is an advantage.
Experience:
● 5-10 years of experience in channel sales or partner management in B2B sectors (infrastructure, industrial equipment, water management, building materials, etc.).
● Proven track record in building and scaling distributor/dealer networks.
Skills & Competencies:
● Strong relationship-building and negotiation skills.
● Understanding of channel economics, incentives, and partner lifecycle.
● Ability to train and mentor partners for technical and commercial excellence.
● Excellent communication, presentation, and problem-solving skills.
●Willingness to travel extensively across India.
